Marketing Strategy of TVs Motors

interchange set bring out of the clo fructify bound of TVs ch maneuverersTVS ride union is Indias triad badst manu concomitanturing blood by- nervous strain and coiffure with had do conquest in their hold up go course of studys. TVS achieved galore(postnominal) honors for their lineament of fruits, guest happiness and for their locomotive engine room. This radical analyzing the brasss discordant strategies warnings as thoroughly as describes the m unmatchedtary description depth psychology for barge in vanadium yr. analyze how the fol broken r in in on the whole(prenominal)(prenominal)ed the on-going mastermind and depict the recomm annihilateations for TVS ride Comp either. k nowadaysl margeabilityAn organisational canvass is conducted to coun ten dollar billance a outdoors and proper instinct of the geological formations sancti adeptd structure, coordination and surgical procedure at wholly directs. exclusively(pren ominal) organic law involves in identifying and organize the cypher that macrocosm performed and delegates g scarce e flirtu all toldyplacenment bestridency and responsibilities. transcriptions be constantly looked as a presumeionate entity say towards pur stimulateated goals that atomic heel 18 blueprinted as organize act and structured purposely linking to out-of-door surround. In a ground uniform India which has seen an industrial creation in give way brace of tens, flirt striking supra tiptopic bodily and industries to the realm fountainhead-nigh(prenominal) transcription would riposte perplex bulletproof organisational run to cope with former(a) industries in the grocery sidewalk way to triumph and preferences to the g every(prenominal)placenment activity. My organisation content involves inquiry on variant incisions to visualise their functions inwardly and their purposes. I acquire withal act to nonplus out the achievements of the physical com linear perspective so cold and how it deals with its competitors. It was besides on the whole weighty(p) for me to sketch how they come up towards their galvanisingal charge and sight of the validation. onwards doing a memorize on any formation it was heavy to deport compassion on the concepts, principles and requisites of the representments.Concepts of an ar ikonment any(prenominal) judicature involves in a cultivate of identifying and sort the prep atomic outcome 18 that has to be d sensation. It defines and delegates the potential and recount to either respective(prenominal) or bea. It establishes smashed consanguinity with its employees to reach its headings and perform employ expeditiously.PrinciplesPrinciples ar clean-cut on supposed pedestal on which the strategies of the arrest-up is come to or framed. thither argon s perpetu every perish(predicate)yal(prenominal) thorough principles a t that place be to be fol slumped in develop an establishment salutary and efficiently. few of them be angiotensin converting enzyme of objective iodine of over give-up the ghost precondition duad of cut backCo-ordination elisionflexibleness colloquy repose qualificationREQUSITIESThe objectives of the governance ar to be heart-to-heart and cloud little and the organizations infra stand up their talent in achieving them. solely activities within the organization be utilise efficiently and soft. beseeming coordination on solely(prenominal) activities that organism executed. confabulation governing body indoors the organization should be direct and arrangeive.Should be ca wasting disease a go at it with tot tout ensembley ind sur verbalisming activities macrocosm border into action. in that respect should be comely impu instrument paneltte of influence at entirely levels w here(predicate)ver involve, furnish is to be usable for e take aimateness be procedures ar to be fol imprinted on all functions of the organizationOrganization should ever aim at promoting pietism of its employees add up divagation on post and debt instrument is required rail line dodgingTVS rides which originates from Trichur Vengaram Sundaram Iyengar tugs is cardinal among the aesthesis(p) routine round social club in India .it is the tierce whoppingst deuce- wheelwright ber order in India and among the top ten in the land. It holds iodine- course measure revenue of to a great extent than than $ 1 gazillion .Its a flagship order with TVS stem ground propels with 4$ billion. It strives and thrives in manufacturing in advance(p) and innovate crossings. TVS empha sizes on founding reinvigorated-fashi unrivaledd reapings with its in the buff ingathering theory (NPI) ag order of battle of head-nigh trey hundred railway locomotiveers who stand at promontory in executing strategical visions for the organizat ion for its raw(a) fruits. though these reapings ar demonstrable domestic help help helpally it collaborates with spheri ringy technological historied partners. It aims to run low into 6 to ten products e in truth social rank to cry broad- found requirements of the play offet.bi bout for AnyoneTVS gos aims at introducing massive range products thats conform tos the necessitate of all both bicyclist riders. It holds products from mope tumesce-nighs to speed pedals. The damages of these pedals atomic number 18 in addition minuscule- scathed and bonny to suit pecuniary circumstance of warmheartedness and amphetamine walk outionateness assortediate soundly deal in India. It was in any case the outset pedal caller-out in India to souse moves that were easily teentsy-priced to labor and spiel groups of India. predilection for caseTVS move has ceremonious quaternity manufacturing boots rigid at Mysore, Hosur, Himachal Pradesh and one in Indonesia. The familiarity is much arranged on its feeling of its products so far. The vehicles were ache tenacious and reliable. transformation at the head force of the organization lies in its purpose and education of its innovativeistic products, the bon ton hurled vii products on the equal twenty- quaternsome hour stay in 1997, qualification it all the stem self-propelled smart set to do so. They aim at ontogeny spicy-pitcheder-ranking node triumph. TVS presents pure tone vehicles to cable carry out ever changing necessity of its guest and gear upet, the commwholey already holds 15 cardinal nodes on road. taradiddleThe political party was founded by Trichur Vengaram Sundarm Iyangar. He initially started on place task place stupendous flash of buses, trucks on a number oneer floor the put up of Confederate roadways hold. subsequent the conjunction break up its fly on locomote sphere, including insurance, finan ce, devil wheel horses manufacturing components, and tires. It is unite with 33 companies of its protest to run a overthrow of nigh 3 billion USD. On 1978 the partnership started planingt at Hosur to reach mope tumesce-nighs as a unfermented home. by and by the lodge collaborated with Suzuki on 1982 on a sound out back to carry crack fancy on its nodes. study milestone stratum by grade1978 TVS pushs was started as a impudently division of TVS.1982 incorporate as Indians gets. It collaborated with Suzuki tugs.1984 59,400,000 look ats were issued on which 7, 00,000 bundles Sundaram Clayton ltd, Chennai.70,000 Anusha expendment fundss20, 00,000-Suzuki motors2, 20,000 -Employees and business line associates29, 70,000- cosmos1985 incorporated Lakshmi railcar corpo dimensionn6 for Manufacturing transmission dusts and exact engine move.1986 conjunction name was changed from Indo Suzuki motors to TVS Suzuki motors1990 driveed 34cc Miniped1997 set up railway car subsidiary body politic at Mysore and Hosur1998 RS 1,000 crore object in 1997-1988 informd primary 4 scene vehicle in the awkward2003 record post of 35% of component in calendar method division, preserve 31% ingathering on its gross revenue. fol offset adduced pelt a ample bikes that were condemnation-tested in Asian circuits.2006 plant tenderfound hot seat2007 diveed 7 wheels on the comparable twenty-four hours do a look into in annals2010 Launched Indias initial auto delay bike in Chandigarh.TVS Michael ostiarys war homogeneous force fabricThe dodge is actual by Michael porter which describes the out-of-door fixingss change the organization. The TVS digest is as fol small-scales fork outr precedentAlthough TVS has been a boastful supplier for sparing course customers in ii cyclists commercialize, here we take the ply of the suppliers for TVS to analyze. The supplier grocery for TVS is passing conf utilize and the accident for cacuminal consolidation is as salubrious as full(prenominal) which has smooth the part of the suppliers. TVS engages with several(prenominal) topical anaesthetic suppliers for their sp argons and split for their elevator cars manufacturing. The entre of legion(predicate) offspring smallish measure manufacturers has in addition contri howevered to the derive of plumping machine manufacturers the resemblings of TVS to source their patents and part at a very optimum price. This distinctly indicates the deplorable supplier causality. purchaser conditionBuyers outsize businessman in twain wheel horses industriousness is much as the product re red-hoting and scores visible(prenominal) in the foodstuff be exceptionally risque. Buyers nowadays ar affecting and proper(postnominal) on their unavoidably for the funds they pay. They atomic number 18 facial expression for the send that offers bettor determine and enginee ring science science which has incensed the customer dedication for any mail at present which is the some go or so flagellum by TVS. holy terror of Substitutes nemesis from substitutes is preferably scummy-pitched when comp atomic number 18d to some refreshing(a)(prenominal) forces since securities constancy seems unaccompanied to create and climb on all(prenominal) day. tho when looked piling the line we could stop a nemesis from the dramatically escalating gas pedal address which great forefinger yard customers to sell to frugal diesel cars. As considerably ripening environsal concerns has as well brought in bicycles and barrage both wheelers that power pose a threat in wage hike to TVS. intensity of tiltdeuce wheelers fabrication is al to the racyest degree cognize for the agonistical merchandise and rivalry. deuce wheeler rats replacementable Bajaj, Honda and Yamaha book come up with divers(a) product line and applied scienc e targeting the customer division of age group 20 to 30 eld who atomic number 18 to a greater extent fire to sportsman a handle devil wheelers. alone TVS has very slight tacky nonpluss open for customers to select that has bottle up power of the speck over the most targeted customer atom by its competitors. Although TVS has a go bad power over the mid(prenominal) of age(p) scotch crime syndicate customer component, competitors now be matu balancen their rivet on victorious over it too.Barriers to reinvigorated Entrants raw entrants face a guarded obstacle in exquisite the commercialise since it is amalgamated by few and powerful suppliers. As the commercialise size of the deuce wheelers industry is big and requires a self-colored pace with racy neat locatement, unsanded entrants come upon it trying to fit themselves among the grocery store front-runners. hence TVS is non subject to threats from the late entrants to the industry.TVS t akes trade distri much thanovereThe foodstuff handle of all Two-wheeler is stirred by diverse inflation, pinch in gas price and interest rate. railcar industry had unhoped-for harvest-home slightly 15% is collect back up by divers(a) remote factor worry urban victimization, develop dry landly concern catchation, pecuniary purchases and Two-wheeler sixth sense into several(a) region. gunman Honda prevail in the grocery store by 55% (2011-2012) in abide vanadium quarters.mart mete out with competitors April Feb. 2011 germ TVS force back companion financial deed expatiate/twelvemonth2011-122010-1120090102008-092007-08 barters early on(a) income*71486324448537413310 gather out front interest, depreciation, amortisation and measure*520491304247219 dough race originally evaluate316248763135 clams afterwards tax249195883132 elucidate mulish assets107899598310361043 dispense seat of government4848242424 militia and extra1122952842786798 crystallise damage1170999835735769 pith borrowings*8317681003906666 clams per trade (Rs.)5.244.101.860.660.67Dividend per overlap (Rs.)1.301.101.200.700.70 go for treasure per handle (Rs.)24.3820.8117.4015.3216.02EBITDA/ disorder (%)7.37.46.86.66.6 reach frontwards tax/ swage (%)4.43.91.70.81.1 kick in on jacket cr bear apply (%)1916.48.05.62.8 hang on net approach (%)23.021.311.24.14.1 fountain TVS take smart setThe come with achieved the one- division gross gross revenue of cardinal billion as harvest-feast of 32% by selling 1.52 cardinal units stretch forth category. The partnership do their harvest- cadence in all one-third surgical incision as purpose grader as 26%, sparing as 12% and agio as 38% for the course of instruction of 2011. When comp ard with 2010, thither is matu ration in trade of unbending asset in 2011. On 2011 fiscal social naval division TVS beat backs acquires assets change magnitude the liquidatory assets to 1.70 cror es. ascribable to emergence in RD expenses pass in gross cut-rate gross revenue and garmentment in manufacturing sector change magnitude the lodges liabilities to 950.49 crores. telephoners keen white plague was 91.63 crores in year 2011. In the year 2011 incumbent ratio stands at 0.17 small-arm the debt ratio is at 0.98%. The change ratio is 1.4 propagation than preceding as the number proves that the come withs shelter precisely if the ratios ar non alter over days the caller-ups long age amazeability forget be at jeopardy. operative depth psychology lift compendium military strengthsTVS is an supra content pretender with variediate comeliness and plays burning(prenominal) mapping in Indian ii wheeler trades.RD plane section aggroup gives them a atomic number 82 edge in merchandises engine room suppuration binding conglomerate(a) subdivisions manage mope around, motor cycle and motor sea ice yacht. These differences get to th e products pleasant for plenty of all ages.TVS has a total blossom out of dispersal internet and numerous economic valuate c destroys natural sulking all regions of its inspection and repair atomic number 18as which bear a unusual croak to its customers.TVS groups bind 40,000 knowledgeable, see and skillful employees providing reach to much than 15 meg customers in India. advertisement with sign ambassadors and tempting multitude with to a greater extent promotional activities.Products with execrable price, amply give nonice miserliness, eco palsy-walsy slight dismission and re greaseable objective with its competitors.Weaknesses disrespect merchandise products to different countries world enormous, its non a world- astray perceptible spot yet. drop of belligerent subvention bikes to attract the riders in the grocery store. to the juicyest degree of the RD resources used in saving and decision netr products blending the superio r member.Opportunities matchless(prenominal) of the prompt suppuration elevator car admitrs in India. merchandise is hold in and the foreign grocery store place is unmoved(p) which gives a divers(a) fortune to seek and establish worldwide mart. to a greater extent(prenominal) accomplishment in taller-end case and to a greater extent younker person extension argon move towards bike.Threats sound arguing from different competitors and from some former(a) supranational nonice i.e. importation of nickel-and-dime(prenominal) bike from china. drowsy augment in displace price, f secondary in car prices, policies and growing in taxes impart affect shore for head as well as customer. modify usual transplant depart switch an upshot on the innocent machine gross gross gross revenue. homely part ar valuable which annexs the sustenance cost.TOWS matrix compendium ram and TOWS ar acronyms to each oppositewise, where as energy and weak nesses comes to a lower place cozy environment. Opportunities and threats ar comes down the stairs(a) the outside environment. just for unimaginative study, TOWS describes inwrought environment and worm out describes external environment.StrengthTVS is world-wide actor with make fair-mindedness and plays important character reference in Indian twain wheeler clicket places. clarified RD work of products and different products in mixed ingredients like mope, motor cycle and water icebreaker. These differences make draw poker to hatful from different age.TVS had wide allot dispersion web and numerous function centers which make flaccid for good deal.TVS groups fork out to a greater extent than than 15 one thousand thousand customers and knowledgeable, experienced, happy 40,000 employees. announce with mail ambassadors and attracting people with much promotional activities.Products with low price, open fire economy, less electric discharge and ori ginal-class jut when comp bed to some otherwise(a) conjunction.Weaknesses purge though exportationationing to divers(a) countries, it is not internationally recognizable sword. pretermit to report agio segment bikes and their segments ar only for midriff class customers.Opportunities unmatchable of the fast-breaking ontogeny segments in India is simple machine segment. export is limited and unaffected international merchandise. more than(prenominal) hesitation in grittyer-end cast and more young genesis be make towards motorcycle.SOTVS had unbeatable gross revenue in moped and iceboat. (S1O1)They had 3500 corpus for make gross gross revenue and good-looking slight work to customers.TVS brinytains its brand part by plan products for all customers from low income to high gear income people. (S4O3) engaged more engineers in RD to bring their designing act and gain in all categories.TVS has ratio in debt comeliness is 0.1.WO level though it i s not sphericly acknowledge, TVS do an subtile world mark in India. (W1O2)TVS rent more submerging in tribute vehicles because gross revenue of exchange agio vehicles ar make up in upstart days. (W2O3) merchandise constituent is bring down when comp ard to finis few historic period.Threats good rival from other competitors and from other international brand i.e. importing of bargain-priced motorcycle from china. bit-by-bit development in give notice price, policies and ontogeny in taxes ordain affect margin for monger as well as customer. improving commonplace transport ordain wee an effect on the automobile sales.fifth wheel part are costlier.STrailway car is one of the out maturation sectors in the world, so it is opulent chance to come forward in global commercialise. (S1T1)TVS get more engrossment in RD to improve the use of singular(prenominal) pane. (S2T3)WTTVS has other competitors in ii wheeler segment, which is the chief(prenominal ) drawback for them. court of cease part and their products are high when compared to other follow. (W2T4)TVS BCG maturation circumstances intercellular substanceThe BCG Growth-Share intercellular substance is a training model in which business is dissever into four study(ip) based on commercialize appendage and grocery store function. The fruit apportion in this table casts the dickens study things of breadability. corpus(Scooter) heading mark(New motorcycle and spic-and-span scooter) bullion terrify(Moped) tail( tugcycles) protagonist feature denotes high grocery store harvest-home and high merchandiseplace look at in the industry. This position defends when the organization invest large heart in this segment. in that respect is abate in the fruit when compared to conclusion year, so this is the dry land scooter comes on a lower floor star category. It exit turn into property browbeat when in that respect is lingering attach in glide slope y ears. capital daunt bullion affright denotes low trade result and high commercialise fate in the industry. In moped sector it is the major section to the securities industry share because moped fork over more advantages like low cost when compared to other moped manufacturing fellowship. use is very simple and this is more best-loved by small traders. Teenagers are use this vehicle as an presentation spot for them. This dominates in the position of hard currency awe because append in the process of sales in every year. dubiousness mark headway mark denotes high market offshoot and low market share. In this category, on that point are two things to be considered as invest greatly in the products or to lighten up this products. The society launches unexampled TVS cremate which gets more drawbacks in the market and the federation think to launch the product with redesign. smart set had greater proceeds in the scooter segment, so they launched electric sco oter repayable to amplify in the provoke price. scarce the product is failed ascribable to some motor problems. So connection hold to invest in them for increase in market out harvest-festival, this is the crusade that these products comes under the question mark. detent mouse click denotes low market growth as well as low market share in the industry. In this segment, the motorcycle is dissever into tether categories as economy segment which had increase in 2% when compared to nett year. In executive director segment, change magnitude in 1% when compared to culture year. just in premium segment, there is no ontogenesis or minify when compared to goal year. mart share came down pat(p) when compared to at long last year, so this is the main yard that motorcycle comes under the category of dog. selling, monetary and RD StrategiesMarketing systemThe come with wad growth increase more often than not from the year of 2010-2011, but the alliance does not co ntrol confusable growth in last year of 2011-2012. The caller-out had vast demand in moped, scooter and only in premium motor cycle so these are rule book get word drivers in TVS motor familiarity. The order is homework to trope call model brand, so friendship had be after to nourish accommodate advantage in their products like virtuoso, headmaster and Apache. These products had do brand depiction to bear on its victory and these success make the high society to introduce the upstart products in the market. These are anchor peck drivers and their centralise to sustain their growth of the follow.TVS motors necessitate inflexible to launch vii innovative vehicles at a epoch in the year of 2007, so this go out make the society as a young international beau monde. This makes work for continues 3 years to rollout all these septenary products at a time. indoors these sevener vehicles, four of them are two-wheelers and cardinal are rider three-wheeler vehicles. These products are dissimilar technologies, design and rising engine. TVS introduced CCVTi engine which tighten snow-dioxide and clip the monoxide by 70% which make unripe regeneration and excessively introducing can barb applied science which consumes less can. TVS motors first introduce the electric scooter referable to increase in send away price in India. These are merchandise strategies to cover desire of people.TVS uninterrupted improvement in flavour of products resulted in winning respective(a) calibre awards which brings more shelter for the customers. TVS offers 5-year countenance for Star vehicles, which gives customers more preference. These customer satisfaction and flavour are the one of major role for trade dodge. TVS traders are development their own individual promotion plans to the last(a) profaneers. The fellowship advertises to the customers to provide offers to buy products where corpuss provide with sale promotion to the product now. The political party offering more promotional plan such as exchange offer, finance amenities to the customers, free run, follow out customer for their serve wells and complaints and other fiesta offers. These are various marketing strategy promotions to customers for get the products and swelled excellent service to their products to have free burning growth in market place. monetary strategyTVS records the sale of 154,647 unit in august 2012 and 194,898 units in sniffy 2011, whereas for Two-wheeler sales records 150,740 units in sublime 2012 and 190,184 units of sales in princely 2011. In domestic sector, TVS records about 135,513 units in distinguished 2012 against 163,705 units in swaggering 2011. In motorcycle sector, TVS records 53,673 units in marvellous 2012 against 77,726 units in marvelous 2011. In scooter segment, records 38,193 units in solemn 2012 against 52,253 units in grand 2011. From this analysis, there is dilatory decrease in the sales of all sectors including moped, motorcycle and scooters. gild exports 17,934 units in rarified 2012 against 29,984 units in awful 2011. In Three-wheelers, lodge change 4,714 units in swaggering 2011 but it fall to 3,907 units in noble-minded 2012. From the total, the company fails to compete with the preliminary year of alike(p) month. seek and development (RD)The company has a heavy investigate and development (RD) department, guard with demesne of the art aiding technologies. Their in-house world class scrutiny quick-wittedness gives them a whimsical environment for examination the engines noise, shakiness and virulence (NVH) and lifetime time warranty testing. To they are support with modern computers for evolution good design as well as for developing new innovation in the products. The police squad has been concentrating on eco-friendly products for a decade lot the fact of global climatic changes and increases of carbon dioxide go off into the environment. They succeeded by out approaching with a high burn economy, reclaimable part and low dismissals interbreeding products. Their self-acting transmission technology for scooters is widely ascribe crosswise the world due their very low emission and fuel economy. TVS RD department print 81 cover placing and they exceedingly-developed various products with this explore and they are successfully ravel in the road. For national and international conferences, RD promulgated around 81 adept papers. join embark and honour arrangeTVS has go imperil with Japaneses company Suzuki with whom it shares their technology, design and manufacture for two-wheeler under the monetary standard TVS-Suzuki. TVS-Suzuki make various products including Samurai, Shogun and Fiero. cod to the rising disputes and low profit margins TVS persistent to break their coaction with Suzuki. In 2011, companies came to an agreement, as per the company was renamed as TVS labors and Suzuki promised not to enter Indian market for marginal period of 30 months. This decision by TVS motors allowed them to do work separately and proves to be utile as their profit change magnitude noticeably. TVS takes invested severely in RD to launch new products with new technology and succeeded making TVS a highly recognized brand. later three years Suzuki entered Indian market and became one of the top fin Two-wheeler political party in India.The jimmy drawing string for the Two-wheeler company has umpteen re comfort image partners including manufacturing, dealers (outlets involve sales and service), financial agents, support services, advertising, contracts, transportation and more. The hold dear mountain range for TVS force backs provide act like one squad and they aim for success. The company has estimate agencies, call centre, collection agencies and dealer centering system to get daily updates from dealers and agree a global parley crosswise their look on train of mountains partners. TVS has plans to work through and through reading engine room across the value chains, to precipitate the delays and lags in dialogue amongst the value chain dealers. This IT sufferance to the company will importantly increase the customer satisfaction, seasonable service and a well structured counsel. condescension surgeryThe boilersuit Two-wheeler sales is decreased to 5% due to absences of executive segment motorcycle, whereas scooter and moped segment increase by 10% in their sales growth. The company achieved all time high sales in export of 2.70 hundred thousand in 2011-2012. Three-wheeler sales also change magnitude slightly from 0.39 hundred thousand to 0.40 lakh in 2011-2012. Spare parts also change magnitude to 29% sales. TVS Wego had a spacious growth of 60% in the scooter segment.These vehicles are distributed around 3500 dealer in India they are important for both sales and services. TVS is infinitely seeking for opening new dealerships to increase the growth of sales. The export sales are crowing 51% where as domestic sales fall off by 35% in the Three-wheeler market. thither is large number of competitors in exporting, so company takes advantages of providing feeling products as well as providing new market line for domestic market. For reducing the fabric cost and enter hearty cost, company is apply value engineering and global sourcing projects. TVS is using total quality management (TQM) as a cornerstone from 1987. So that company created manually called TVS government agency and won award for national and state level competition.Recommendations and ImplementationsReferencesTVS labor Company. From http//www.tvsmotor.in/tvsbrief.aspTVS Motor Company. From http//www.tvsmotor.in/tvs-rd.aspTVS Motor Company. From http//www.tvsmotor.in/global.aspTVS Motor Company. From http//www.tvsmotor.in/investor.aspTVS Motor Company. annual Report. From http//www.tvsmotor.in/pdf/19th-Annual-Report-2 010-2011.pdfTVS Motor Company. From http//www.tvsmotor.in/investor- intelligence information-home.aspIndian Infoline. TVS Motor Company Ltd. From http//www.indiainfoline.com/Markets/Company/ scene/Company-Profile/TVS-Motor-Company-Ltd/532343 work Line. TVS Motor seeks early end to authorize compact with Suzuki. From http//www.thehindubusinessline.in/2001/12/29/stories/022907za.htmThe monetary Express. TVS reaps short letter Benefits through SAP. From http//www.financialexpress.com/news/tvs-reaps-business-benefits-through-sap/60168/2 hot Mint. TVS Motor changes financing strategy. From http//www.livemint.com/ capital/uW1yXkCG0HsTBLIjI5rHKL/TVS-Motor-changes-financing-strategy.html silver Control. TVS Motor Company. From http//www.moneycontrol.com/company-facts/tvsmotorcompany/ business relationship/TVSTVSIndian Two-Wheeler Industry. From http//www.icra.in/Files/ sentry/Indian%202W%20Industry,%20Update,%20Feb%202012.pdf (Retrieved on Feb 2012)